Markethub

Company: Bluechip Technology

Product: MarketHub

Industry: e-commerce

Project Overview:

The Vodacom E-commerce Application was developed as a centralized platform, transforming the e-commerce landscape by providing an integrated, user-centric experience. By leveraging Mpesa as the sole payment system, the project capitalized on the synergies between Vodacom and Mpesa, unlocking significant benefits for both entities and users alike.

The Problem

Vodacom’s e-commerce ecosystem was fragmented, with multiple disconnected services, limited payment options, and inefficiencies in transaction and delivery management. Customers faced challenges with payment processing, order tracking, and service reliability, ultimately impacting customer satisfaction and business growth.

Solution

The Vodacom E-commerce Application introduced a comprehensive solution with key features, including:

Marketplace Shopfront: A centralized platform for sellers to display and sell their products.
Delivery Mobile App: A user-friendly mobile app that streamlines order fulfillment and delivery tracking.
APIs & Microservices: Designed to facilitate seamless integrations with third-party services and ensure scalability.
Mpesa Payment Engine: Integration of Mpesa for secure, real-time payments.
Recommendation Engine: Personalized product recommendations based on user preferences and behavior.

Temidayo’s Project Achievements and Contributions

Vision and Strategy: Spearheaded the vision and strategic planning for the platform, aligning the project’s objectives with business goals to enhance user experience and operational efficiency.
Feature Development: Led the development and deployment of key features such as the marketplace shopfront and the delivery mobile app, ensuring functionality, usability, and scalability.
Payment Integration: Directed the seamless integration of the Mpesa payment engine, ensuring secure, real-time transactions that enhanced customer trust and satisfaction.
Agile Project Management: Managed the product backlog, prioritized features based on user feedback and business value, and facilitated regular sprint planning to ensure timely delivery of the product.
Stakeholder Communication: Maintained continuous communication with stakeholders, provided regular updates, and aligned project outcomes with market demands and user needs.
User-Centric Testing: Coordinated rigorous testing and user acceptance phases to refine the platform, ensuring the final product met user expectations and delivered an intuitive experience.
Market Growth: Delivered a user-centric e-commerce platform that boosted operational efficiency, attracted more sellers, and drove revenue growth for Vodacom